Hi everyone-
This week’s motivation comes from the 'Ritz Carlton Brand Building' strategy. Remember how the Ritz Carlton grew its brand? When Jack Canfield, the popular co-author of the 'Chicken Soup' books arrived in Ritz Carlton after a tiring day, he found a bowl of hot Chicken Soup waiting for him on his table.
It had a note alongside that said 'Chicken soup for Jack Canfield's body' followed by a letter from the manager saying how much the Ritz Carlton team love his books.
The Ritz Carlton chain has many popular authors and stars who choose to stay with them and with small acts like the warm chicken soup, they manage to win them over and create stories that travel.
This week, let's remember that the ultimate brand building strategy is one that doesn't require a massive marketing budget. Wonderful service works just fine. Together, Credo is transforming lives through quality treatment and we hope that whether you're an employee, supporter, or grateful family member that you will share your Credo stories with those you know and love as well.
Have a wonderful week!
