Greetings everyone-
Remember how shopping cart was invented?
Sylvan Goldman owned a small grocery store. He tried many ways to encourage his customers to buy more - promotions, discounts, loyalty cards, etc.. The result was marginal, until he carefully observed how his customers shopped. He noticed people bought as much as they could carry. They stopped shopping when their hands were full!
Armed with this basic insight, Sylvan found some wooden chairs and affixed wheels to the legs and a basket to the seats. The newly invented shopping carts not only made his cash register sing, but also opened up a whole new world of possibility for department stores of the future.
Sylvan Goldman owned a small grocery store. He tried many ways to encourage his customers to buy more - promotions, discounts, loyalty cards, etc.. The result was marginal, until he carefully observed how his customers shopped. He noticed people bought as much as they could carry. They stopped shopping when their hands were full!
Armed with this basic insight, Sylvan found some wooden chairs and affixed wheels to the legs and a basket to the seats. The newly invented shopping carts not only made his cash register sing, but also opened up a whole new world of possibility for department stores of the future.
This week, let's observe carefully to 'see' what was actually there and what is missing when trying to solve problems.
Have an excellent week Team Credo!
Sincerely,
Your friends at Credo
